July 14th @ 1:15-2:00p presentation at La Cosecha’s Fire, Smoke & Legend event
“Tequila & Mezcal: Agave at a Crossroads”
Jake Lustig, owner of the Destilería Real de Minas in Oaxaca and the Selección ArteNOM Tequilas in Jalisco, will discuss challenges facing Mexico’s mezcal and tequila industries, and solutions he and others are working on to ensure the spirits’ sustainability and enduring relevance. Join us in the Mariposa room from 1:15-2:00 pm at Fire, Smoke & Legend on July 14th to learn about “Tequila & Mezcal: Agave at a Crossroads”
A San Francisco Bay Area native, Jake has spent much of his life between California and Mexico, working for the past 24 years in the Mexican and American liquor industries. From agave cultivation through distillery management and brand building, to working for American importers, exporters and distributors, Jake provides an informed opinion on current challenges facing agave cultivation, and mezcal and tequila production.